THE HISTORIC FORTNEY | VIROQUa, wi

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The Wrobel family came to me looking for some help with a logo for their new adventure. These visionaries brought an old and beautiful building in Viroqua back through restoration and a big dream. 

Their lounge has already opened, the commercial spaces have all been rented out and they continue to work on phase 2: Renovating the hotel. How did they get here? It all started with a beautiful  building, a logo and a dream.

The Wrobel’s planned to seamlessly piece together the history of this building with the vision of its future. Their logo needed to do the same. It needed to include nostalgia expressed in a contemporary sleek design. 

Inspired by their passion and their vision, this was one of my favorite pieces to develop.