HATHERLY HILLSIDE | GENOA, wi
With a larger plan on the horizon, this beautiful place today is a chicken farm. The Hatherley's are open to new ideas and excited for new adventures so they were looking for a logo that was scalable, relevant for years to come.
They have dreams that reach far beyond the eggs they sell but wanted to brand their business now. Katy explained that her dream for their little farm was not yet finalized so she was looking for something that would be a fit for their (changing) future. Hearing them talk about their farm, it was obvious to me that their logo needed to showcase that cozy, country location expressed in a clear, crisp visual. There was so many options on what to include, but in the end, clarity won.
I loved the challenge of creating a brand that would not be outgrown, regardless of what the future holds for Hatherly Hillside.